A Bridge over Troubled Water: On Compassion in Organizations

Exactly two years and one day after giving my first TEDx talk in Bergen/Norway, today I’ve been given the chance to speak at another amazing event: The first ever edition of TEDxEBS. Now, EBS stands for European Business School (in Oestrich-Winkel/Germany) and it’s actually the university where I completed my Ph.D. from 2005-2010. So, six years after defending my thesis on management accounting and performance management, I was excited to return today in order to speak about a slightly more inspiring topic in a more relaxed environment.

I’d like to thank the TEDxEBS team for their awesome work. They have created a beautiful event, perfectly organized, with a warm and welcoming atmosphere.

It typically takes a couple of weeks until the TEDx videos are edited and then approved by the TED organization. But as I’m eager to share my thoughts and feelings with you, below, you’ll find the script of today’s talk. Once the video is online it’ll be fun to watch what I’ve actually said on stage compared to what I had written down earlier on.

Enjoy – and please help me to spread the news…

A Bridge over Troubled Water: On Compassion in Organizations

Nico Rose - TEDxEBS 2016

The most common sentence at work

What’s the most common sentence you hear at work? Most likely, it’s “How are you?” Each time you start an interaction, that’s the way to kick off the conversation, right? So, what do we reply when a colleague asks us: “How are you?” Typically, we´d say: “Thanks, everything’s fine.” And then we´d probably ask in return: “How are you?” And the other person will say “Great! Thanks for asking…” That’s what we do in business, that’s the flow. Here in Germany, it’s all the small talk you need. After that, you can get right to business.

The elephant in the room

Now, what if one of the two individuals in this “game of how are you” actually said something like: “I don´t feel good at all. You know, my child is really sick and I probably shouldn’t be here today.” Or, even more severe: “My father is likely going to die over the next days and…” Suddenly, there´d be this huge emotional elephant in the room, right?

And then, there´d be this awkward moment of prolonged silence. Finally, the other person would say: “Oh, that’s terrible. Is there anything I can do?” And the first person, noticing the awkwardness, would very likely reply: “No, no, it´s fine. But thanks for asking. Let´s go to work.” And then, they would go to work. Maybe they would talk about the budget for next year. Meanwhile, that elephant would make itself very comfortable in the room, making sure the whole meeting takes on a markedly uncomfortable vibe. Why is that the case?

Ever since Fredrick Taylor´s concept of “Scientific Management”, companies are supposed to be places informed by stern rationality. It´s all about numbers, calculations, and efficiency. Humans, with all of our emotional complexity, we´re oftentimes seen as a disturbing factor. Many of the most influential theories in economics actually dismiss human emotions altogether. Their homo oeconomicus is a selfish calculating machine.

And yet, each and every one of us knows that moment when the elephant steps into the room, right? Apart from positive feelings such as pride and joy, inevitably, we also experience emotions such as anger, fear, and sorrow while at work. There’s certainly a lot of fear in organizations. The truth is: Part of human life consists of suffering. And that’s why part of organizational life also consists of suffering. It´s a no-brainer.

That´s why the late Peter Frost, a management professor at the University of British Columbia, coined the following sentence:

Pain - Compassion  - Peter Frost

There´s always pain in the room!

There´s always pain in the room. Such a strong statement. Because it’s true. I mean, there’s pain in this room right now. 100 people. In the beginning, I asked “How are you?” – and you said you feel alright. But I´m sure there is suffering in this room right now. For some, it’ll be some physical pain, for some, it’ll be emotional pain, for whatever reason. There’s always pain in the room. That’s human. That’s life.

And basically, this means there´s always a lot of suffering in organizations. I work for a company of 120.000 people. That’s a lot of potential for suffering, each and every day. It’s not always about life and death, but it’s certainly always there. Where does this suffering in organizations come from?

Some of that suffering is caused outside of work, but people bring that into the office. There´s relationship problems, financial worries, sickness, there´s death – and taxes, for sure. We’re kind of expected to shake things off, to leave our negative emotions at the front door. Guess what: We can’t. We can put our sorrows on hold for a while, but we cannot get rid of them altogether. It’s impossible.

Additionally, work itself can be a source of suffering: Think about choleric bosses, harsh working hours, conflicts between departments, getting worn out in these power games, or the fear of being laid off. As leaders, we often talk about change. We talk about the future, and how to get there. What we tend to forget: Wherever there’s change, people lose something. When something new comes to life, something old has to die. Grief is, or at least, should be a natural companion of change.

Here’s a simple truth – yet one that is often overlooked: As leaders, we create suffering. We create suffering. It’s unavoidable. If we don’t create suffering, we’re probably not leading. Leading people sometimes means making decisions about things, budgets – and sometimes, making decisions about people. Who gets to work on that new cool project – and who doesn’t? Who gets to go on vacation for Christmas, who has stay in the office? Who gets promoted, and who will lose their job? Some people will suffer. You create suffering as a leader. That’s OK. But you have to be aware of that fact and you’ve got to take care of that.

The nature of compassion

So, what can we do when were confronted with the suffering of a person we work with? One option could be to downplay or outright ignore it. We sometimes advise other people to stay strong, or to get their shit together, right? But recent research from the Leadership Quarterly suggests that, especially as a leader, it’s about the worst thing you can do. In the long run, it will drive down engagement, motivation, and satisfaction of your people.

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A different way to respond to suffering is: Compassion. Showing compassion. Now, that´s a word that somehow doesn’t seem to fit in the world of business. It seems too soft, too esoteric. In fact, the word compassion is most often associated with spiritual traditions, first and foremost with Buddhism. Now, what exactly does it mean to show compassion? How do we get there?

First, some good news: You don´t have to go to Tibet for several years to meditate in a cave. Actually, compassion is something we´re born with. Even small babies will spontaneously display compassion when confronted with the suffering of someone they care about.

At the heart of compassion there´s a very simple and beautiful idea: The wish that other individuals may be free from suffering. While people here in the West would probably think of their family and friends first, the goal of practicing Buddhists is to extend this wish to all sentient beings. That´s the Champions League of compassion, so to speak. For now, let´s say the gist of the matter is wholeheartedly wishing for the best for other people.

Compassion as taking action

Now, here´s a crucial thing: Compassion is about taking action. It is more than just being empathetic. Compassion is about mitigating another person´s pain. Let´s suppose you see somebody hitting their thumb with a hammer. You could say something like “Oh, I know how that hurts, I´ve been there.” Technically speaking, you´re empathetic. You´re able to feel what´s going on with the other person. But then, if you don´t care, it´s not compassion.

Compassion - Realize - Relate - Relieve

In scientific terms, compassion consists of a three-step: 1) Noticing another person´s suffering; 2) feeling empathetic concern; and 3) taking some kind of action to mitigate that suffering. Or, as I like to call it: Realize. Relate. Relieve. Now, what is the concept of compassion in organizations?

Compassion in organizations

In organizations, compassion can be displayed spontaneously, or it can be planned into the system. What does it take to be personally compassionate? Not much, actually. Taking some time to just listen to somebody, offering them undivided attention. Giving somebody a hug, or buying them a coffee. When you´re able to hold a space where others can show their full selves, where they can be vulnerable – that´s compassion. Especially as a leader, not doing or saying things or postponing certain actions can ask be a sign of compassion. You should try not make things worse, right?

On the organizational level, there´s a possibility for magnifying individual compassion. Think about offers for counseling. Think about monetary support or temporarily cutting working hours. Especially, with severe strokes of fate, having time to cope and sort things out is a crucial resource. When companies offer swift and non-bureaucratic support at this point, it´s a true sign of organizational compassion.

Another element of compassion in organizations is coordinating rituals. I´ve already spoken about how change always activates grief. When long-time employees retire, or worse, pass away, typically, we hold farewell rituals. But what about the pain an organization creates itself? When there are layoffs and restructuring, people will suffer. I´m talking about relationships that are torn apart, about people being stripped of their pride, or a part of their life´s meaning. This is not only burdening for those colleagues who have to go, but also for the ones who get to stay. Handling transitions such as these in a personal and appreciative fashion, not resorting to press releases and empty phrases, is a true sign of compassion.

The upsides of compassion in organizations

So, what´s the “so what” of organizational compassion? What are the upsides? There is an excellent review article by Jane Dutton (and colleagues) from the University of Michigan’s Center for Positive Organizations. She proposes compassion unfolds its positive effects on several layers of the organization: It is beneficial for the person on the receiving end, it’s beneficial for the one who displays compassion, it can be beneficial  for potential bystanders – and potentially it creates ripple effects throughout the whole organizational system. Acts of compassion are a source of shared emotions, gratitude, and companionship. Additionally, while going through the motions, people engage in joint sense-making.

As a consequence, employees experience elevated levels of gratitude, pride, and meaning. Yes, compassion can be a powerful driver of meaning in organizations. Some studies propose there is a measurable impact on the bottom line. Think about less absenteeism, less burn-out, certainly less turnover intentions. On the positive side, think about heightened levels of trust, cooperation, and satisfaction. These seem like soft words, but they will show up in a company´s bottom line, eventually.

What undermines compassion in organizations?

Before I start wrapping things up, I´d like to say something about what undermines compassion in organizations. At this point, I could talk about how certain values and norms suffocate and literally kill compassion, for example rigid hierarchical leadership, overly competitive standards, and a macho-style “boys don´t cry” culture. But for the sake of brevity, I´m going to talk about something else: About you!

Compassion Killers - Adam Galinsky

I´m speaking here at a distinguished business school. Most, if not all of you, are going to be future business leaders. That´s great news, but therein lies a risk: Several studies, for example by Adam Galinsky (and colleagues) from Columbia Business School, propose that we tend to become less empathetic the more powerful we are. When we rise up the corporate ranks, we tend to lose – at least to some extent – our innate impulse to feel what others feel. When we rise in power, we typically care less about the suffering of others. At the same time, research by Jennifer Berdahl (and colleagues) from the University of British Columbia suggests leaders are less willing to express negative emotions. They tend to keep them to themselves. As a consequence, it´s very unlikely they´ll be at the receiving end of compassion – even if they might desperately need it. Accordingly, there´s a kind of compassion gap at the top of most org charts.

Now, keep in mind: As a leader, especially when you´re part of a top management team, you serve as a role model, whether you like it or not. People are going to look up to you, you´ll set the tone of the organization. As a consequence, there seems to be kind of vicious circle. Leaders tend to become less compassionate as they rise in power, and at the same time they shape the norms of the organization. Taking this into account, it seems that hierarchical systems have an inclination to become less compassionate over time – unless the leaders purposefully counteract this emotional decline.

It starts with you

And so, it starts with you! Most of you here in this room are just about to embark on your professional journey. Some of you will join existing corporations and you will eventually rise up the ranks. Some of you will join a non-for-profit or build a career in public service. A lot of you will hopefully build your own companies or take on responsibility in the family business. It’s all good. You can all find happiness.

Just remember: You’re not a different human being when you´re doing business. You take on a role and a responsibility – but there is no other version of yourself that you can send off to work. It’s always you and it’s always all of you. As a leader, you will suffer, and even more so, you will be the cause of suffering. You´ve got to take care of that.

So, when you go work: Dare to bring your whole self to work. When you lead people: Dare to encourage them to bring their whole selves to work. When you build a company: Dare to grow an organization where people can be their best, their whole selves. Dare to be a compassionate leader. Dare to lead from he heart. Thank you!


I wholeheartedly would like to thank the following researchers for being a source of inspiration, knowledge, and wisdom – even though most of them do not appear directly in the talk or in the charts, and even though some of them don’t even know about their contribution:

Wayne Baker, Sigal Barsade, Jennifer Berdahl, Kim Cameron, David Cooperrider, Edward Deci, Jane Dutton, Alex Edmans, Barbara Fredrickson, Peter Frost, Adam Galinsky, Adam Grant, Dacher Keltner, Laura Little, Kristin Neff, James Pawelski, Christopher Peterson, Robert Quinn, Richard Ryan, Esa Saarinen, Martin Seligman, Emma Seppälä, Kennon Sheldon, Tanja Singer, Michael Steger, Chris White, Monica Worline, and Amy Wrzesniewski.

A special thank you goes out to Jane Dutton and Robert Quinn from University of Michigan’s Center for Positive Organizations. Somehow, they have helped me to understand that it’s OK to put my ass up on that stage with this “esoteric” topic.

Last not least, I’d like to thank my two beautiful children – who hopefully will grow up to work in a (business) world that’s as close as possible to the one I bring to life in my words.

Mappalicious - Children

Can we teach and learn Charisma?

In past times, charisma was defined as a divine gift. Either, you had it – or you had to live without it. But not anymore. To answer the question from this article´s headline: Yes, we can.

At least, this is what researchers John Antonakis, Marika Fenley and Sue Liechti propose via an article that was published in 2011 in “Academy of Management Learning and Education”.

To begin, we should ask how to recognize a charismatic person. The answer: We probably do not see it in directly when looking at an individual, but rather in the impact that person has on other human beings. Charismatic individuals manage to win other people over, to evoke certain emotions and a willingness to act. It doesn’t make a lot of sense to label somebody a leader when that person resides on a deserted island. Much in the same way, it´s not practical to call somebody charismatic when nobody is there to witness that radiance.

Charisma is process, a product of interaction.

Now, what can we to influence this process, what can we do to increase the likelihood of being perceived as charismatic? Antonakis et al. suggest charisma (at least: being perceived as a charismatic speaker) can be boiled down to a set of 12 specific behaviors – what they denote as Charismatic Leadership Tactics (CLT).

Charismatic speakers…

1) use metaphors;

2) use stories and anecdotes;

use 3) contrasts, 4) lists, and 5) rhetorical questions;

6) demonstrate moral conviction;

7) share the sentiments of the collective;

8) set high expectations for themselves and their followers; and 9) communicate confidence that these goals can be met.

On the nonverbal level, charismatic speakers…

10) use vivid body gestures and 11) facial expressions;

and 12) an animated voice tone.

Using a sample of managers from a Swiss corporation and another one that consisted of MBA students, the researchers demonstrated that these CLTs can be taught/learned in a relatively short amount of time. During a five-hour training session that consisted of several exercises and analyzing movies and famous contemporary speeches, they were able to significantly improve their participants´ post-intervention performance such that they were perceived as considerably more charismatic (and more leader-like in general…) by their peers.

I think this is fantastic news. Not everybody can be a Barack Obama. But we all could be significantly more charismatic than we are today.

Nico_Fifteen_Seconds

Return On Flourishing (ROFL): A Keynote given at the Fifteen Seconds Festival in Graz/Austria

For my German-speaking readers:

About two weeks ago, I gave a keynote on Positive Psychology at the Fifteen Seconds Festival in Graz/Austria. It covers a short introduction to Positive Psychology, some scientific facts on the relationship between treating your employees exceptionally well and the financial returns of a company (based among other things, on the research of Prof. Alex Edmans), and a model of exceptional leadership based on ideas of Prof. Michael F. Steger.

Share and enjoy!

Nico_Rose_Fifteen_Seconds

The Anatomy of Meaningful Work [Infographic]

This week, I stumbled upon a fascinating article in the MIT Sloan Management Review written by Catherine Bailey and Adrian Madden. They interviewed 135 people from 10 different walks of life in order to find out what makes their work especially meaningful – and also, what destroys their job-related sense of meaningfulness. While I´ve read other articles that provide valuable syntheses of meaning in work in the past (see here, here, and here), this one is especially rich in context, providing in-depth personal accounts of peoples´ experiences. This makes the findings especially palpable.

Here are some takeaways:

  • Meaningfulness is not dependent on the type of work. A garbage collector can experience the same amount of meaning in work as a nurse or a doctor.
  • Bosses (and specific leadership behaviors) are typically not perceived as a source of meaningfulness. Yet, they can easily destroy the perception of meaning in work.
  • More generalized, the creation of meaning in work is an individual endeavor, while its dismantling is caused by others, or the organizational system as a whole.

Moreover, the researchers describe several crucial components of meaningful work. They´ve inspired me to create this infographic based on their findings. Share and enjoy!

Anatomy_Meaning_Work.png

Additionally, Bailey and Madden describe the “seven deadly sins” leaders can commit to destroy meaningfulness. I´ll share those in the upcoming post.

Relational Energy: Is your Organization fully charged? 

SONY DSCAre you fully charged right now? Do you feel energized? Full of zest? Or do you feel de-energized? Depleted? Run-down? Or maybe something in-between?

No matter what it is that you´re currently experiencing – it´s clear that humans tend to describe their condition in terms of energetic states. What is this energy? It is clear that we’re not talking about energy in a (strictly) physical sense. Yes, we may feel drained energetically because of a lack of food (especially carbohydrates), and definitely a lack of sleep – and we do feel recharged after eating or taking a nap. But with the kind of energy we´re talking about here, there´s more to it.

By way of example, taking a brisk walk after lunch can restore our energy and help us being more productive in the afternoon, even though a lot of physical energy is actually spent while moving.

Moreover, human energy feeds on interesting ideas, on passion, on having a goals, especially shared goals. Research shows the same activity can be energizing or de-energizing, depending on the question if that activity plays to our strengths – or if it autonomously regulated (by and large: intrinsically motivated) or externally regulated (forced upon us). A great of overview of different frameworks of human energy is given in: Quinn, R. W., Spreitzer, G. M., & Lam, C. F. (2012). Building a sustainable model of human energy in organizations: Exploring the critical role of resources. Academy of Management Annals, 6(1), 337-396.

But most importantly, our energy feeds on interaction with other human beings – yet, it can be drained during that process as well.

Relational Energy

For a moment, think about a typical interaction with a colleague at work. Depending on the quality of that interaction, afterwards you might feel:

  • (a little) elevated/uplifted (= energized);
  • (a little) depleted/exhausted (= de-energized);
  • just as before (= unchanged).

In reality, depending on the quality of past experiences, this process might start well before the actual interaction, precisely when a person starts to think about having to meet with another person. I mean, honestly, how often do we say something along the lines of: “Oh gosh, I have a meeting with X tomorrow – I wish I could send someone else…”

This is the reason why a lot of companies start to adopt a “no-asshole-policy”: They adjust their hiring/firing processes in order to minimize the occurrence of “emotional black holes” among their employees, those people that suck up the energy of their colleagues, even when they are high-performers within their respective domain of work. The damage they cause to the organizational network by far outweighs their productivity in the long run (please check out: Cross, R., Baker, W., & Parker, A. (2003). What creates energy in organizations? MIT Sloan Management Review, 44(4), 51-57).

Now, imagine how many encounters you have on an average day at work, be they short and fleeting (e.g., small talk at the water cooler) or extended and intensive (e.g., a day-long workshop). And now go on to imagine all the people in your company, and their encounters over a day, or a week, or a year.

With a large company, e.g., the one I work for (120.000 employees), we’re easily talking about more than a billion of those interactions per year. That’s more than one billion occasions to either charge or discharge the energy of that organization. Each energetic transaction may be minuscule, but together they form the most important asset of that organization (besides such aspects as the properties, machines, trademarks). Because here’s the thing (and you know this very well from your own life): The energetic state of each employee is connected to a lot of outcomes, such as work engagement, creativity, and satisfaction – and taken together, alles those interactions form a larger part of the organizational culture.

When we´re talking about “change”, usually we´re referring about these big fluffy concepts: “the culture”, or “leadership”. But can we really work with those entities in real life? Isn’t it more advantageous to start with the little things, the day-to-day behavior? In order to do that, we´d have to be able to measure the nature of those interactions with regard to their “energetic quality”.

Such an attempt has now been made by a team of US-based researchers (Owens, B. P., Baker, W. E., Sumpter, D. M., & Cameron, K. S. (2016). Relational energy at work: Implications for job engagement and job performance. Journal of Applied Psychology, 101(1), 35-49). They define (positive) relational energy as

a heightened level of psychological resourcefulness generated from interpersonal interactions that enhances one’s capacity to do work.

The researchers propose a new scale for the measurement of this kind of energy from the vantage point of the recipient; these are two of the items they propose:

  • I feel invigorated when I interact with this person.
  • After interacting with this person I feel more energy to do my work.

Large companies usually go to great lengths in order to measure employee engagement, satisfaction, and related psychological states. Now imagine having each employee in an organization fill out a short questionnaire on the relational energy they’re getting out of interacting with their closest co-workers, managers, and subordinates. This, in turn, could be used to create a detailed “energetic map” of that organization, thereby identifying the energizers and the “black holes” along the way.

I imagine this could lead to a complete new, data-based paradigms in leadership development.

I’m still Up-Lifted…

I’m still so much “in love” with Lift, a leadership book by Ryan & Robert Quinn that I’ve already written about a couple of days ago. It’s just brilliant. Actually, I want to take a marker and then just underline the whole book – but I guess that would be kind of stupid. So, for today, I’d just like to share with you passage on being other-focused:

“[M]ost people find that when they become other-focused they do not lose themselves; instead, they become their best selves. They like who they become when they care about others. This makes sense when we realize that our identities are inseparable from our relationships with others. We are social creatures, biologically wired to empathize with each other. Becoming other-focused does not eliminate our unique characteristics, it draws on our unique characteristics to help us make more or our relationships.”

Lift - Mappalicious 

Lift! On Leading with Purpose

Most managers behave as if they were still in high school. The primary goal is not being laughed at.

This sentence resonates with/in me ever since I’ve heard it three days ago. Professor Robert Quinn, co-founder of the Center for Positive Organizations at the Ross School of Business (Michigan) coined it during a workshop on building positive cultures which was part of the Positive Business Conference 2016.

This is, of course, not the first time someone explained to me that most organizations create an atmosphere of (more or less) constant fear. But I have learned over the years that, in order to really grasp a “thing”, somebody has to present it to you at the right time in just the right words.

LiftI was so impressed after the workshop that I instantly bought his book Lift: The Fundamental State of Leadership (co-authored with his son Ryan) at the book table and devoured it on the plane back home from Detroit to Frankfurt, Germany. And what can I say? It´s one of the best books on leadership I´ve ever read.

Truth be told: I read a lot of management and psychology books (broadly speaking) and most authors on interpersonal leadership leave me rather unimpressed. I´m a senior human resources manager working in the headquarter of a multinational organization of 120,000 people, leading a team across two continents, additionally being responsible for groups of people that are part of our international trainee programs, and coordinating the efforts of multiple agencies that support us in recruiting and employer branding.

Against this backdrop, I can honestly say: Leadership is not easy. It doesn´t come down to checklists and simple recipes. Instead, it can be immensely taxing and challenging: It´s hard work. That´s why I enjoy leadership books that acknowledge and appreciate this basic condition.

Lift - Psychological States - QuinnRobert Quinn´s “Lift” is such a book. It draws on a useful metaphor from aerodynamics (the dynamic that makes objects fly even though they are heavier than air) but more importantly, is grounded in decades of top-tier research. The framework that serves as the outline of the book is based on an influential article in the journal Management Science from 1983, A Spatial Model of Effectiveness Criteria: Towards a Competing Values Approach to Organizational Analysis that aims at describing the basic dimensions of organizational effectiveness.

Quinn takes this framework and uses it to outline four corresponding psychological states of leadership: Purpose-centered, internally directed, other-focused, and externally open. This is the crucial point that differentiates “Lift” from most other leaderships books: It doesn´t tell (aspiring) leaders what to do on a concrete level. Instead, it serves to cultivate a certain mindset, a stance, a leadership conduct – what the author terms the fundamental state of leadership.

The author proposes we can enter this special mindset when we (implicitly or explicitly) apply a set of questions to given leadership situations, especially those that bear potential for resistance and conflict. These questions correspond to the four quadrants of the effectiveness/psychological states model.

  1. What results do I want to create? (objective: becoming less comfort-centered and more purpose-centered).
  2. What would my story be if I were living the values I expect of others? (objective: becoming less externally directed and more internally directed).
  3. How do others feel about this situation? (objective: becoming less self-focused and more other-focused).
  4. What are three or more strategies I could try in learning how to accomplish my purpose? (objective: becoming less internally closed and more externally open).

If you want to hear a short summary in Quinn´s own word, here you go:

For me, an added value of the book is that it provides a very clear definition of an individual purpose. I´ve been struggling with that concept for quite a while now. I know I will have to sharpen mine in order to live up to my full potential – but most of what I´ve read so far has left me irresolute. Here´s what Quinn proposes:

When people are purposed-centered,

  1. they envision and pursue extraordinarily results that are not constrained by previous expectations or by expectations that they receive from others;
  2. the results they pursue are energizing because they are self-chosen, challenging, and constructive;
  3. they provide a clear definition of the situation, focusing people´s attention.

Most management books I read – whether I enjoyed them or not – don’t nudge me to do anything differently afterwards. I put them in a shelf and hope, at best, to remember one or two good ideas.

With “Lift”, it´s a different story. I have already printed out the four questions and I will stick them to the computer screen in my office next Monday. And I will use the aforementioned definition to further mold my individual purpose.

Share and enjoy!

P.S.
To learn more, you might want to watch Quinn´s 2013 TEDX talk.