The Paying it Forward Paradox | TEDxUoM

What if the toughest barrier between us and our needs is that we don’t ask for help fulfilling them? Sociologist Wayne Baker offers insight into the concept of generalized reciprocity or “paying it forward.”

Wayne Baker is Robert P. Thome Professor of Business Administration and Professor of Management & Organizations at the Ross School of Business. He is also Professor of Sociology at the University of Michigan and Faculty Associate at the Institute for Social Research. His work focuses on social networks, generosity, and values. His books include “United America: The Surprising Truth about American Values, American Identity, and the 10 Beliefs that a Large Majority of Americans Hold Dear” and “Achieving Success through Social Capital: Tapping the Hidden Resources in Your Personal and Business Networks”. He blogs five days a week at http://www.ourvalues.org, an online experiment in civil dialog.

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