1) Know-what: They tell you what to do instead of how to achieve it.
That’s basically useless. People typically know what´s “good and right”.
2) Scienciness: They tell you that “science says ” (or “research says”) XYZ without further explanation or linking to the original sources.
I mean, seriously? Go and do your homework!
3) Sloppiness: They use vacuous stock photos.
That´s not a crime, but as a matter of fact, inconsiderate. If I see one more article on Positive Psychology adorned with a smiley, I´ll go bonkers (…yet I plead guilty to having done that in the past).
4) One-track mind: They claim to make you “successful” – equating success with money.
Life is complex and colorful – and success comes in all shapes and sizes. Cash is only a small part of the equation.
5) Lectio interruptus: They tell you part of the story but then require you to download/buy XYZ to get the whole picture.
Hey, if you mojo is really worth it, I´m more than happy to buy your book. But don´t force me to.
6) Megalomania: They tell you that “after reading this all your problems (in the area of XYZ…) are solved forever”.
7) Simpleness: They tell you that whatever they propose is “easy”.
Adding two and two is easy. But life mostly is not, at least not those things in life that are worth striving for. Get used to it…