Prof. Victor Strecher on Boiling Frogs, Public Health, and Purpose in Life

I´ve had the pleasure of listening twice to Prof. Vic(tor) Strecher, Professor of Health Behavior and Health Education at University of Michigan. First, at a book reading (he´s just published a new book by the name of Life on Purpose), and the day after when he presented at the Positive Business Conference.

Based on this experience, I highly encourage you to watch his 2014 TEDx talk. First, he has a beautiful voice (if you ask me…), he’s highly entertaining, but more importantly, he has a vital message for us on how to live healthier and more fulfilling lives – by finding an following our unique purpose.

Additionally, you need (no, you must…) have a look at his app JOOL which helps people to make better (health and happiness-related) decisions and live according to their purpose. I´ve seen a couple of similar products over time, but most left me rather unimpressed. JOOL seems to be the real deal. Designed well, easy to use, based on sophisticated models and algorithms that adapt to your specific needs over time. Check it out!

JOOL App - Vic Strecher

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