I knew it! I kneeeeew it!!! If millions and millions of people do something, there must be a good reason. Even if those people don’t know exactly why they are doing it.
Do you fancy watching cat content on the Internet? I do. Well, I have two real cats myself, but still Iindulge in a feline YouTube spree at least once a week. Makes me smile, makes me happy. Love it…
Researchers at Indiana University now surveyed some 7.000 people on their behavior of watching cat content online. Here’s what they found (excerpts taken from the study report on the University’s homepage):
- They were more energetic and felt more positive after watching cat-related online media than before.
- They had fewer negative emotions, such as anxiety, annoyance and sadness, after watching cat-related online media than before.
- They often view internet cats at work or during studying.
- The pleasure they got from watching cat videos outweighed any guilt they felt about procrastinating.
That’s it! Cat content = happiness. For those that now go “Duh…” because they already knew: At least, now we have science on our side…